I imagine the reason a lot of people are scared of starting a social media channel for their library is failure. That they won’t get followers. That their posts won’t perform well. That they don’t have the skills needed.
Please, don’t let that stop you! You just need to give it a go. I’ve been working with social media for the last five years and if there’s anything I’ve learned, it’s that you can schedule posts according to when the most people are online, on the best day of the week, with a post that you just know will be a hit and then only 20 people see it! For sure, it can be discouraging when your reach numbers are low on Facebook or none of the great links you’re sharing on Twitter are being clicked on. But, don’t let it get you down. I’m going to share with you an example that happened to me quite recently.
In December 2015, I had the great idea ( or so I thought) to run a competition over the summer holidays where people would take a photo of their summer reads, post it on our Facebook page and then go in the draw to win a prize.
I designed an eye catching poster, promoted it on our social media channels, all the usual promotion and..one person entered. One. It was a little embarrassing and I felt quite discouraged after that.
But, that’s the nature of social media. Sometimes your posts will be super popular with your community and sometimes they’ll be an epic fail. Just roll with the punches, keep the enthusiasm and continuity going and things will pick up again soon.
Have you had any bad experiences with social media? Let me know in the comments below, or send me a tweet @JuliadeRuiter