Organising your content


A key component of social media success is regularity of your posts. Over time your followers will come to expect Facebook posts from you every day or x amount of tweets per day.

Having a plan for what content you’ll be publishing can really help you organise your days and weeks.

There are several ways to do this. I personally use a combination of a couple of methods-one is “old school” and the other slightly more modern 🙂

I have a whiteboard where I plan out our Facebook posts for the week. I really like using a whiteboard because of the flexibility it offers. Quite often our Facebook posts get shuffled around and it drives me crazy trying to update this on the computer or rubbing out pencil marks in my notebook. So far, it’s been working really well and makes it super easy to adjust scheduled posts as the need arises.

2) My second method is using Hootsuite to plan my tweets. I tend to schedule Facebook posts within Facebook itself as there are multiple people that need to see the scheduled posts. But, for tweets, Hootsuite is my one true love. The publisher feature is awesome for seeing all your scheduled posts at a glance. It’s also super easy to move them around, change the time they will be posted or simply delete them.

Hootsuite also has an auto-schedule feature, where an algorithm automatically figures out the most effective time for your tweet to be posted. Alternatives to Hootsuite are Buffer or Tweetdeck.

See here for my post all about why I love Hootsuite and the features it offers to make managing social media so much easier.

How do you organise your content? I’d love to know! Leave a comment below or send me a tweet @JuliadeRuiter.



Why it’s OK to fail


keyboard-621832_960_720I imagine the reason a lot of  people are scared of starting a social media channel for their library is failure. That they won’t get followers. That their posts won’t perform well. That they don’t have the skills needed.

Please, don’t let that stop you! You just need to give it a go. I’ve been working with social media for the last five years and if there’s anything I’ve learned, it’s that you can schedule posts according to when the most people are online, on the best day of the week, with a post that you just know will be a hit and then only 20 people see it! For sure, it can be discouraging when your reach numbers are low on Facebook or none of the great links you’re sharing on Twitter are being clicked on. But, don’t let it get you down. I’m going to share with you an example that happened to me quite recently.

In December 2015, I had the great idea ( or so I thought) to run a competition over the summer holidays where people would take a  photo of their summer reads, post it on our Facebook page and then go in the draw to win a prize.

I designed an eye catching poster, promoted it on our social media channels, all the usual promotion person entered. One. It was a little embarrassing and I felt quite discouraged after that.

But, that’s the nature of social media. Sometimes your posts will be super popular with your community and sometimes they’ll be an epic fail.  Just roll with the punches, keep the enthusiasm and continuity going and things will pick up again soon.

Have you had any bad experiences with social media? Let me know in the comments below, or send me a tweet @JuliadeRuiter