It’s hard to stand out among the crowd when your Twitter or Facebook feed is full of amazing people all trying to make their voice heard. Crafting enticing updates, especially when using Twitter, is vital for social media success.
I remember reading a great piece of advice in the book The Librarian’s Nitty- Gritty Guide to Social media by Laura Solomon. She said:
“Always remember that posts have to be written as to be relevant to the reader immediately. If readers can’t quickly figure out what’s in it for them, the post will be judged irrelevant and will be ignored”.
Following this advice will ensure your updates always keep the audience first. It’s also a good idea to get a colleague to have a look at your social media accounts every so often to make sure there is no bias towards any area of the school and that you are providing content for everyone.
Another way to make sure your posts do well is to take a look at your demographics/statistics. Figure out what gender, age range most of your followers belong to. You should be creating posts that target this group interests and what may appeal to them. This doesn’t mean however, that you can focus solely on this group-you need to make sure you also have relevant posts for other audiences.
I hope these tips were helpful!